After the outbreak of the COVID-19 pandemic, the economic landscape in Serie A is rapidly improving. Serie A has set a record in terms of investments in shirt sponsorship. The 200 million threshold was broken for the first time, and the kit is worth an average of 1065 million euros, market transfer reports.
More precisely, the amount is 213 million euros. It has increased by 40 million euros in two seasons. It reached 170 million euros in 2020/2021. The number of brands on collections grew from 45 to 62 in this period.
As has been the case for so long, Juventus tops the Serie A chart for the richest shirt sponsorship. Looking at deals with Adidas and Jeep, Bianconeri They earn 109.5 million euros. They’re blowing the competition out of the water because their rivals bring in less than €30 million a year. Inter win 28.5 million euros this season, Fiorentina 25 million euros, Milan 21.5 million euros, Sassuolo 18 million euros. old lady viola and the Niroverdi Benefit from partnerships with brands that are somewhat related to their owners.
Despite the improvements, there is still a large disparity in Peninsula Where the top 4 earners combine to make 60 percent of the pie. On the other hand, no Italian team has started the season without a major sponsor, while five did last year. Most parties wear at least three brands on their kits, while Sassuolo, Fiorentina, Roma, Lazio and Inter have more exclusive agreements.
All Serie A clubs get at least 1 million euros thanks to shirt sponsorship. Of the main companies, 11 are digital or fintech companies, while the rest comes mostly from the food or automotive industries.